Data protection technologies and processes are no joke. They are a must have for any company searching for success. However, for them to be effective, it is necessary to have a clear objective in mind when setting them up and, in addition, leave space for improvement over time. Environmental, social and corporate government research (ESG), has aimed to understand and deconstruct the state of end-user deployments today by examining real world case studies and interviewing 378 experts, addressing gaps and what could be expected in the future.