We live in a time in which what is digital and what is analog is no longer clear cut, especially when it comes to interaction and connection. In the context of a business we can apply this to communication between colleagues, but, more importantly, to customer service. There is a growing pressure on all companies to meet the expectations of their customers; to create an experience for them that will engender trust and in turn a sense of dependability. How to achieve this seemingly paradoxical task in the digital age? This whitepaper by IBM will show you all you need to know.
